About – Maxence D.

About Me

My career began in Lyon at LDLC, where I learned the rigorous demands of e-commerce. I then moved to the media agency Re-Mind PHD. Starting as a graphic designer, I evolved into a Creative Team Manager role, leading the studio while remaining hands-on with the production of 360° campaigns for major accounts.

My move to Switzerland started as a freelancer, a transition that sharpened my adaptability, before joining the advertiser side at SpinetiX. Today, I leverage this dual Agency/Advertiser background to deliver projects that balance creative intent with real-world technical constraints.

No fluff, just solid visual production built to perform.

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Expertise

A breakdown of my technical and creative skillset, built on 20+ years of production experience across agency, freelance, and advertiser environments.

Designing motion content built for real-world application, prioritizing clarity and technical reliability alongside aesthetics.

Event & Advertising Motion:
Stadium LED, Digital Signage, DOOH.
Video Editing & Post-production:
Case studies, Showreels, Promotional content.
Modular Animation Systems:
Creating scalable templates for variations.
Technical Export Standards:
Managing codecs, bitrates, and hardware constraints.
Logo reveal & Brand motion identity

Bridging the gap between creative ambition and technical performance, ensuring visuals remain impactful across every screen and format.

Multi-channel campaign production:
Social Media, Display, DOOH.
Rich Media & Advanced Formats:
HTML5 banners, Mobile Interstitials, Canvas.
UI & Web Design:
Landing pages, Newsletters, Dark Mode optimization.
Conversion-centric design:
Optimizing layouts for CTR and readability.
Brand consistency across platforms:
From mobile screens to desktop takeovers.

Leveraging custom scripts and technical logic to turn manual execution into scalable, error-free workflows.

Creative Coding:
JavaScript scripting for design automation.
Workflow Optimization:
Eliminating repetitive manual tasks.
Dynamic Content Injection:
Localization, tracking parameters, data merging.
Scalable Design Systems:
Building frameworks for high-volume production.
Technical Consulting:
Auditing production pipelines.

Orchestrating teams and workflows to ensure creative vision translates into viable, high-quality production.

Creative Team Leadership:
Mentoring designers, overseeing production quality.
Cross-functional Collaboration:
Aligning Marketing, Tech, and Product teams.
Stakeholder Management:
Client presentations, feedback rationalization.
Production Strategy:
Resource allocation, planning, and technical roadmapping.
Quality Assurance:
Ensuring final delivery meets brand and technical standards.

A technical stack optimized for production speed, cross-media consistency, and automation.

Design & Motion:
Adobe Creative Cloud (After Effects, Premiere Pro, Photoshop, Illustrator, InDesign, Animate).
Code & Integration:
HTML, CSS, JavaScript (Custom automation scripts), VS Code.

Background

An overview of my experience, skills and education.

Operational execution of the global visual strategy, ensuring high-quality asset production strictly aligned with brand standards.

Production (ISE / InfoComm):
Produced and deployed visual content for booths and digital signage, executing the creative vision defined by marketing leadership.
Product Videos & Motion:
Delivered technical product launch videos (iBX series), translating marketing briefs into polished instructional and promotional animations.
360° Marketing Support:
Executed and adapted a wide range of sales collateral (guides, flyers, emails), ensuring flawless visual consistency across all channels.

A transition period focused on a strategic mission for DxO Labs: optimizing and automating their global CRM production.

Global CRM Production:
Managed and integrated email campaigns across 6 markets (EN, FR, DE, IT, CN, JP), ensuring flawless rendering (Responsive & Dark Mode).
Custom Automation Tool:
Designed and coded a JavaScript-based solution to automate complex tracking setups and dynamic translation injection.
Workflow Optimization:
Drastically reduced manual tracking errors and accelerated time-to-market for campaign deployments

A 14-year trajectory within a top-tier media agency, evolving from hands-on execution to leading the creative studio.

Studio Management:
Led the creative team, managing workloads and implementing structured workflows to handle high production volumes while maintaining quality standards.
Art Direction:
Partnered closely with account managers and clients to define creative concepts, overseeing projects from the initial brief to final delivery.
Digital Advertising & IAB:
Produced and supervised complex Display campaigns (HTML5 banners, Rich Media), ensuring strict adherence to IAB standards and tracking requirements.
Web & Emailing:
Designed responsive email templates and dedicated landing pages for campaign activations.
Motion & Awards:
Produced video case studies to showcase agency success stories for industry awards and competitions.

Forging a results-driven mindset within a leading tech e-commerce group, balancing creativity with sales performance.

Dealtonic Era (Private Sales):
Managed visual content for the group's flash-sale platform. Produced promotional video trailers and event landing pages to match the high-tempo launch schedule.
Cross-Functional Pivot:
Following the platform's sunset, transitioned to a transverse role supporting all LDLC Group franchises.
360° Production:
Delivered comprehensive marketing assets for the group, from digital campaigns (newsletters, display) to physical print materials (packaging, merchandise).