Digital Ads

Multi-Format Visual

Project for Disney

Disney releases are global events requiring absolute ubiquity. My role was to adapt high-fidelity cinematic key art into a cohesive digital campaign spanning every screen size. From mobile interstitials to TV interfaces, I ensured the visual impact of the movie remained intact regardless of the technical constraints or the device.

Video Intestitiel

Adapting cinema trailers (landscape) to mobile screens (vertical) requires creative editing. I reframed the footage and adjusted the motion graphics to maximize impact in a 9:16 ratio, ensuring the storytelling remains clear even in a vertical scroll environment.

Static Mobile Interstitial

Even without motion, impact must be instant. These full-screen static units interrupt the user journey and demand perfect composition. I focused on adapting the theatrical key art to vertical constraints, ensuring the movie's mood and release date were absorbed in a single glance.

Wallpaper

For major releases like Doctor Strange, standard banners aren't enough. I designed Homepage Takeovers (HPTO) that wrap around the publisher's content. This requires precise layout management to ensure the branding is visible on various screen resolutions without breaking the host site's UI.

MyTF1 - IPTV

I adapted campaign assets specifically for TV interfaces. This required a strict adherence to TV UI constraints—simplicity, contrast, and remote-control navigation logic—to deliver a premium "Home Cinema" feel.