Email Marketing

Global Email Design System

Project for DxO

DxO is a global leader in photography software. The challenge here was purely industrial: how to scale weekly campaigns across five languages (including Japanese and Chinese) without exploding production time? The goal was to transition from manual assembly to a scalable, error-free design system.

Automation & Localization

To solve this, I engineered a modular HTML structure designed to work in tandem with a custom JavaScript script. This ecosystem allows for the automatic injection of localized content and tracking parameters directly into the code. This programmatic approach eliminates manual errors and ensures pixel-perfect consistency across all regions.

The system is also built to handle rigorous typographic constraints. It dynamically adjusts layouts for variable text lengths and Asian character sets, preserving the brand identity regardless of the language.

Major Release Campaign

A heavy-content layout designed for major product launches. The modular structure allows for deep storytelling and feature breakdowns while maintaining visual lightness.

Database Update Alert

A functional layout focused on data. This template is automatically populated with the latest camera/lens combinations, prioritizing readability for technical specifications.