Animation & Video

Stadium Advertising

Project for Uber Eats

As the official partner of Ligue 1, Uber Eats required high-visibility assets for live broadcast exposure. The challenge was to ensure immediate brand recognition on stadium LED boards during matches, where camera cuts are fast and viewing angles vary constantly.

Animation Logo

I designed an opening sequence built for speed. In a stadium environment, the message must be instantly decipherable. The animation prioritizes the logo's appearance within the very first seconds to guarantee visibility regardless of TV direction.

20 Stadiums

The campaign covered all 20 Ligue 1 stadiums, each with unique LED screen specifications (ranging from 19,000+ pixels wide in Lyon to smaller setups in Strasbourg). To manage this, I developed a dedicated master file workflow, allowing for rapid and precise adaptation to every technical constraint without sacrificing quality.

Testing

Before final deployment, on-site testing was critical. The video below shows validation at the Auxerre stadium to confirm timing, color rendering, and visibility under actual match lighting conditions.

Variations

Alongside the core loop, I created alternative versions to highlight the partnership context. These variations were designed to preserve absolute brand clarity while reinforcing the link between Uber Eats and the league.